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06/09/2017

ExxoPok #67 is special

ExxoPokPhonePouch.JPGMy heart skipped a beat today when I received my first order for an ExxoPok cell phone pouch coming in from my own little handmade e-commerce website http://exxopok.karin-web.com

I designed this unique belt clip phone case out of personal necessity in October 2015, when I joined Google Fi and had to somehow attach a big Nexus 5X smartphone to my belt. After making several of those handy pouches with the “angle of dangle” for myself and family, and selling three of them in person, I set up a shop on Etsy https://www.etsy.com/shop/exxopok and actually sold 37 of my ingenious gadgets there by now.

Good business practice is to diversify, don’t put all your eggs in one basket, and have multiple sales channels – even if you’re just treating this like a hobby without any aspirations to turn into a “full-time job/income”. Plus it would be a good learning experience for me to get into newer techniques of web-development.

So, in December of 2016, I added the ExxoPok subdomain to my Karin-web.com domain, found and customized a free html5 template that I like, installed the Ecwid e-commerce plugin on it – which is also free if you list no more than 10 items, and worked hard to get the whole thing optimized for Google’s search engine. Being found on the internet is the hardest thing to do. It takes time, and you have to keep “talking” about your stuff, posting on social media, blogging about it, creating link authority for your site.

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